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En 2019, los investigadores de Facebook comenzaron un nuevo estudio de una de las características fundamentales de la red social: el botón Me gusta.

Blog #48 Monday, October 25, 2021

In 2019, Facebook researchers began a new study of one of the social network’s foundational features: the Like button.*

-They examined what people would do if Facebook removed the distinct thumbs-up icon and other emoji reactions from posts on its photo-sharing app Instagram, according to company documents. The buttons had sometimes caused Instagram’s youngest users “stress and anxiety,” the researchers found, especially if posts didn’t get enough Likes from friends.

-But the researchers discovered that when the Like button was hidden, users interacted less with posts and ads. At the same time, it did not alleviate teenagers’ social anxiety and young users did not share more photos, as the company thought they might, leading to a mixed bag of results.

Mark Zuckerberg, Facebook’s chief executive, and other managers discussed hiding the Like button for more Instagram users, according to the documents. In the end, a larger test was rolled out in just a limited capacity to “build a positive press narrative” around Instagram.

From the Document: Project Daisy Mark Review – Version as Presented to Mark Deck:

Messaging

• We’re making like counts private for everyone on Instagram – they’re not going away, just becoming private.

• Teens feel a real ‘pressure to be perfect’ on Instagram

• We hope making like counts private will help reduce that pressure

Step 4: It’s time for a break! After three minutes, slow down to a moderate pace and check your heart rate. Enjoy the three-minute recovery interval.

• The Facebook app is a different experience we’re not planning to roll it out there

• People are not particularly worried about how many likes they get on Facebook

What researchers found was often far from positive. Time and again, they determined that people misused key features or that those features amplified toxic content, among other effects. In an August 2019 internal memo, several researchers said it was Facebook’s “core product mechanics” — meaning the basics of how the product functioned — that had let misinformation and hate speech flourish on the site.

“The mechanics of our platform are not neutral,” they concluded.

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My 2 cents opinion:
(I have had relatives break familial relationships because of their relatives reaction to their photos. Yes, many people, of all ages, give meaning to reaction to their posts. Social media should not be competitive, we already live in a capitalist society that forces competition in all areas. Social media should be about communicating with friends and relatives, and recreation.) (He tenido familiares que rompieron relaciones debido a la reacción a sus fotos. Sí, muchas personas, de todas las edades, le dan significado a la reacción a sus “posts”. Las redes sociales no deben ser competitivas, ya vivimos en una sociedad capitalista que obliga a la competencia en todos los ámbitos. Las redes sociales deben tener como objetivo la comunicación con amigos y familiares y la recreación.)


*Read More *https://www.nytimes.com/2021/10/25/technology/facebook-like-share-buttons.html?smid=url-share